The Chi x Paramount+

From Chicago to the community that continues to inspire it, The Chi in Full Bloom was a celebration rooted in giving people their flowers.

To celebrate the final season of The Chi, we brought the show’s themes of community, resilience, and hometown pride to life through a three-day floral experience across the city. With surprise bouquet giveaways, meaningful conversations, and moments of connection, the activation was designed to honor the people and neighborhoods that have always been at the heart of the story.

Lead Florist: John Pendelton

Floral Assistant: Zac Koretz