C2 CHARITY

To fight against racism within philanthropic funding, Zac Koretz founded C2 to provide complimentary marketing services to black and brown-led non-profits that benefit black and brown communities. Statistically speaking, non-profits should allocate 5-15% of their total operating budget to marketing, but black and brown-led non-profits operate with a 45% smaller budget compared to similar white-led organizations. With our work, C2 helps drive donations, elevate branding, boost awareness, and continue establishing a presence online, while allowing the non-profits to redistribute the 5-15% back into their work to continue benefiting the people and communities they serve.